Layrite Natural Matte Cream

Layrite Natural Matte Cream, an offering from the manufacturer, works best for fine to medium thick hair, delivering natural, casually groomed looks and frizz-free definition for wavy and naturally curly hair. This lightweight, water-based shaping cream adds texture to provide flexible, all-day hold for a range of styles, from easy and laid-back to more defined.

Insider tips suggest applying the product to wet hair for a softer, easy-going look, or to dry hair for more control and a firmer finish. For a more casual appearance, users can work the cream through their hair with their fingers, while using a comb will result in a neater, more defined look. The key principle to remember is that the drier the hair, the higher the hold.

To use the Layrite Natural Matte Cream, start by applying a small amount to the palms and distributing it evenly through damp or dry hair, styling as desired. The product can be restyled throughout the day by running a comb or hands through the hair, without requiring additional water.

Layrite's product lineup also includes the Original Pomade, Superhold Pomade, Supershine Cream, and Cement Clay, all of which have received high customer reviews. The Original Pomade holds like wax and washes out like gel, providing extra control for the hard-to-control. The Superhold Pomade offers a high-shine, polished look, while the Supershine Cream holds hair without feeling like it's there. The Cement Clay delivers a matte finish with high-extreme hold.

Layrite was founded in 1999 by the talented and charismatic Donnie Hawley, a barber who sought a solution to the limitations of petroleum-based products. The result was a water-soluble pomade that could "hold like wax and wash out like gel." After one of Donnie's patrons commented that his pomade was the only product that made his hair lay right, the Layrite brand was born.

Layrite is an American original since 1999, a line of men's grooming products created by barbers, for barbers. Donnie Hawley has spent his entire career developing some of the best men's grooming products available on the market today. Layrite is the barber's choice, a brand that understands the needs of those in the know, as it was created by a barber, not a scientist.

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